Product

For centuries private houses have been built on location by human hand with arcane methods of construction. Even today, building sites are dirty, noisy and stressful places. The mixture of different trades simultaneously attempting to complete their own jobs presents a picture of inefficiency and thinly veiled chaos. This is no way of building houses in the 21st Century!

The approach pioneered by Wunderhaus is entirely different. Wunderhaus is a product in the shape of a building, signalling a fundamental paradigm shift. It transposes the virtues from a product – a smart phone, a television or a car to the manufacture of domestic buildings. The key to this revolution is technology that allows for the innovation of outmoded methods of construction, which prevails in the industry. The modern industrial process is an ongoing cycle – a holistic process of research, design, production, quality control, marketing and distribution. We know, because we completed the cycle – not as a theoretical proposition, but by building and testing a fully-fledged prototype.

The way we look at products has fundamentally changed in the last decades, when good products were simply required to work. Owing to global competition and legal consumer protection products are much more sophisticated, augmenting their status and desirability as branded goods.

Moreover, advances in manufacturing technologies give products a hitherto unseen degree of performance and quality along with the freedom from defects – all due to the extensive research, development and testing that precedes fabrication. It is this painstaking process that gives the house its zero-rated thermal efficiency, sustainable manufacture, cost-effectiveness and aesthetic appeal.

Wunderhaus is a product that benefits from the highest levels of quality found in different areas of manufacture. Just as in a high-end car, for example, the right combination of the best elements makes it much more than the sum of its parts. This product-based approach is rooted in the original design process and the controlled, cutting-edge technology of the factory, rather than the lengthy, labour- intensive activities of the building site. In short, with a product, consumers know precisely what they are getting – efficient design, high quality and speedy assembly.

Wunderhaus is not quite a ‘machine for living’ – as espoused by the seminal architect Le Corbusier nearly a hundred years ago – but it might be a product assembled by machines instructed by clever design. The lives of its inhabitants are not coldly mechanistic since the house takes care of these technical efficiencies, allowing them to prosper as human beings. A luxurious house that exudes ethical values and empathy with its owners and guests. A house that is all that is not just any product, it is a thing we can cherish – a beloved object.